Marketing Data Program Management
Core
Lead a 6-month contract (potential permanent) data transformation program as the central orchestrator for Marketing, Technology, and Analytics organizations, establishing operating models and governance to scale marketing data initiatives.
Role type
Director of Marketing Data Program Management (Senior, executive-minded IC)
Builds
A scalable marketing data program, governance structures, and decision-making frameworks for enterprise clients.
Domain
Marketing Technology (MarTech), Data Governance, Enterprise Program Management
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Enterprise program management, cross-functional leadership, governance design, executive stakeholder management, risk management, roadmap synthesis, data platform fluency, MarTech ecosystem knowledge, strategic operations
Preferred skills
Consulting/advisory experience, Azure DevOps/Airtable proficiency, hospitality/travel/financial services background, data product thinking, modern data architecture knowledge, PMP/PgMP/SAFe certification
Technologies
Azure DevOps, Airtable, CRM, CDP, Identity Resolution tools
Responsibilities
Lead monthly Marketing Data Decision Forums and design decision frameworks; Maintain a single view of the in-flight data initiative portfolio and synthesize inputs into a living roadmap; Engage VP and C-suite stakeholders to translate technical complexity into executive narratives; Identify, escalate, and manage risks and blockers before they impact delivery; Produce authoritative program artifacts including risk logs and executive communications.
Seniority
Director, Senior, hands-on IC with executive-level engagement