Strategic Account Manager - CVS Media Exchange(CMX)
Core
Lead strategic coordination and performance oversight for digital media campaigns, managing end-to-end lifecycle from kick-off to wrap-up for suppliers and advertisers.
Role type
Senior Strategic Account Manager (Retail Media)
Builds
Full-funnel ad solutions leveraging in-store and online data for brand awareness and consumer conversion.
Domain
Retail Media / Digital Advertising
Required skills
Media strategy, supplier engagement, campaign lifecycle management, data analysis, KPI monitoring, Salesforce management, cross-functional collaboration, upselling, strategic planning
Preferred skills
CPG/retail media experience, advertising analytics, DMP technologies, problem-solving, stakeholder presentation
Technologies
Salesforce, DMP, data platforms
Responsibilities
Develop annual brand and media strategies aligned with advertiser goals; serve as primary liaison for supplier communications and feedback; lead campaign kick-offs and manage briefs; monitor campaign performance using KPIs to optimize outcomes; perform in-depth data analysis to deliver actionable insights; support monthly billing processes and maintain Salesforce updates.
Seniority
Senior, hands-on IC