Senior Marketing Automation Specialist
Core
Lead technical architect for top-of-funnel demand generation, managing complex omnichannel marketing automation systems and data flows.
Role type
Senior Marketing Automation Architect / Technical Lead
Builds
Scalable full-funnel demand generation campaigns, custom martech ecosystems, and automated buyer journey workflows.
Domain
B2B SaaS / Marketing Technology / AI-powered communications
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Advanced Marketing Automation architecture, HubSpot customization, Salesforce integration, Data modeling & lead scoring, Omnichannel campaign strategy, API management, Process & QA leadership, Analytical thinking, Technical documentation
Preferred skills
HTML/CSS for email troubleshooting, API/Webhook familiarity, HubSpot/Marketo/Pardot certifications, Mentorship of junior staff
Technologies
HubSpot, Salesforce, LinkedIn Lead Gen, Invoca, CallRail, MS Excel/Google Sheets, AI tools
Responsibilities
Architect and optimize complex full-funnel demand generation campaigns across email, web, and paid channels; Lead migration of data and campaign ecosystem into HubSpot; Manage technical integration and tracking for omnichannel campaigns; Design and refine automation logic for inbound inquiries including lead scoring and conversational AI routing; Act as strategic advisor for A/B tests and automated nurture tracks; Ensure bidirectional data flow and hygiene between HubSpot, Salesforce, and third-party platforms; Establish QA processes and oversee campaign build requests.
Seniority
Senior, hands-on IC with strategic influence