Senior Marketing Automation Specialist
Core
Lead technical architect for top-of-funnel demand generation, managing complex omnichannel marketing automation systems and data flows.
Role type
Senior Marketing Automation Architect / Technical Lead
Builds
Scalable, AI-enhanced marketing automation ecosystems and full-funnel demand generation campaigns.
Domain
B2B Marketing Technology / AI-Powered Communications
Deliverable
production ML models | product features
Required skills
Marketing automation architecture, HubSpot customization, Salesforce integration, data modeling & lead scoring, omnichannel campaign management, API/webhook management, SQL/relational databases, A/B testing design, process automation, technical troubleshooting.
Preferred skills
HubSpot/Marketo/Pardot certifications, HTML/CSS for email/landing pages, mentoring junior staff, AI tool implementation.
Technologies
HubSpot, Salesforce, Invoca, CallRail, LinkedIn Lead Gen, MS Excel/Google Sheets, AI tools.
Responsibilities
Architect and optimize full-funnel demand generation campaigns across email, web, and paid channels; migrate and architect complex data/campaign ecosystems into HubSpot; manage technical integrations and tracking for omnichannel campaigns; design and refine automation logic for inbound inquiries and lead scoring; act as strategic advisor for A/B tests and nurture tracks; ensure bidirectional data flow and hygiene between HubSpot, Salesforce, and third-party platforms; establish QA processes for high-volume campaign builds.
Seniority
Senior, hands-on IC with strategic leadership