Marketing Automation Specialist
Core
Deploy, manage, and report on high-volume marketing programs and demand generation campaigns using Marketo and Salesforce.
Role type
Marketing Automation Specialist
Builds
Marketing campaigns, webinar programs, and data flows for demand generation
Domain
B2B SaaS / Marketing Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Marketo, Salesforce, email campaign development, data import/export, webinar programming, data analysis, Excel (Pivot Tables, formulas), database concepts
Preferred skills
Marketo Certified Expert, JavaScript, HTML, CSS, process design tools (Visio/Lucidchart), CRM tools, video editing (Camtasia)
Technologies
Marketo, Salesforce, RingCentral Webinar, MS Excel, MS Office, Hadoop, MongoDB, MySQL
Responsibilities
Build and manage campaign workflows and data flows; Prepare and import lists into the Marketing Automation Platform; Build and program webinars; Perform testing of emails, pages, and data; Prepare emails and campaigns; Report on campaign results (Registrations, Attendance, Clicks, Visits); Investigate and make data changes and corrections; Assist teams with data analysis and system maintenance
Seniority
Mid-level, hands-on IC
