Marketing Automation Specialist
Core
Deploy, manage, and report on high-volume marketing programs and campaigns using Marketo and Salesforce to support demand generation.
Role type
Marketing Automation Specialist
Builds
Email campaigns, webinar programs, and data flows within the marketing tech stack.
Domain
B2B SaaS / Marketing Technology
Required skills
Marketo, Salesforce, email marketing campaign development, data import and list management, webinar programming, campaign reporting, data analysis, MS Excel (Pivot Tables, formulas), database concepts
Preferred skills
Marketo Certified Expert, JavaScript, HTML, CSS, process design tools (Visio/Lucidchart), video editing (Camtasia), engineering mindset
Technologies
Marketo, Salesforce, HubSpot, Eloqua, Pardot, ExactTarget, ConstantContact, MS Office, MS Excel, Hadoop, MongoDB, MySQL, SFDC Reports, Camtasia
Responsibilities
Build and manage campaign workflows and data flows; Prepare and import lists into the Marketing Automation Platform; Build and program webinars; Perform testing of emails, pages, and data; Prepare emails and campaigns; Report on campaign results (Registrations, Attendance, Clicks, Visits); Investigate and make data changes and corrections; Manage personal task list to launch campaigns on time; Assist teams with data analysis, investigations, and system maintenance
Seniority
Mid-level, hands-on IC
