Marketing Manager - Field & Digital Marketing, Southeast Asia
Core
Regional B2B marketer executing integrated field and digital campaigns to generate leads and support business growth for KONE across Southeast Asia.
Role type
Senior B2B Marketing Manager (Field & Digital)
Builds
Regional marketing campaigns, customer events, digital demand generation programs, and sales enablement assets.
Domain
Industrial technology / Elevators & Escalators / Southeast Asia
Deliverable
product features
Required skills
B2B marketing strategy, field marketing execution, digital performance marketing, campaign analytics, project management, budget management, stakeholder collaboration, content development, marketing automation, CRM management.
Preferred skills
AI-driven analytics, predictive insights, experience in industrial/technology sectors, familiarity with AI-assisted marketing tools.
Technologies
Google Ads, LinkedIn, Meta, SDL Tridion, Adobe Experience Manager, Salesforce Marketing Cloud, Power BI, Adobe Analytics, Google Analytics.
Responsibilities
Plan and execute regional marketing campaigns, customer events, and exhibitions; develop customer-facing content and sales enablement materials; optimize digital marketing campaigns across multiple channels; manage marketing budgets and external vendors; track campaign performance and ROI; collaborate with country teams and sales stakeholders to localize global campaigns.
Seniority
Mid-Senior, hands-on IC
