Manager Marketing│Corporate (Springdale, AR)
Core
Leading brand or digital marketing efforts to enhance brand presence, optimize digital engagement, and achieve corporate profit and market share goals for food and CPG products.
Role type
Manager, Marketing (Brand & Digital)
Builds
Integrated marketing campaigns, new product initiatives, packaging, advertising, and sales promotion programs.
Domain
Food & Consumer Packaged Goods (CPG)
Deliverable
product features
Required skills
Strategic planning, budget management, agency leadership, creative development, cross-functional collaboration, data-driven consumer positioning, project management.
Preferred skills
MBA, experience with Sprinklr/Marketo/Adobe RTCDP, background in food or CPG industry.
Technologies
Sprinklr, Marketo, Adobe RTCDP, Microsoft Office, digital asset management, marketing automation.
Responsibilities
Develop and execute short-term and long-term marketing strategies; manage marketing budgets and agency scope; lead creative development for integrated campaigns; manage digital marketing technologies and customer experience projects; mentor junior team members; partner with R&D and New Business Development on new products.
Seniority
Manager, 0-3 direct reports