Account Based Marketing Specialist
Core
Design and operationalize a comprehensive Account-Based Marketing (ABM) framework spanning 1:1, 1:few, and 1:many programs to engage key accounts and accelerate pipeline.
Role type
Senior Account-Based Marketing Manager
Builds
Integrated, multi-channel ABM campaigns and account engagement programs
Domain
B2B Technology / Data Security
Deliverable
product features
Required skills
ABM strategy design, cross-functional collaboration, executive influence, performance measurement, program management, AI tool utilization
Preferred skills
None stated
Technologies
6sense, Folloze
Responsibilities
Develop and launch comprehensive ABM programs from scratch; Align marketing strategies with sales leadership and revenue goals; Execute multi-channel campaigns leveraging digital, content, events, and direct mail; Utilize ABM technology platforms to orchestrate campaigns and optimize performance; Collaborate with Sales, SDRs, Product Marketing, and Field Marketing teams; Create tailored experiences for key accounts; Define success metrics and track pipeline impact; Present strategies and insights to senior stakeholders; Manage multiple concurrent initiatives.
Seniority
Senior, hands-on IC