Marketing Manager
Core
Execute brand strategy and manage day-to-day marketing campaigns, consumer insights, and budget for a brand portfolio.
Role type
Marketing Manager
Builds
Marketing campaigns, brand plans, and consumer insights
Domain
CPG / Food
Deliverable
product features
Required skills
Brand strategy, consumer insights analysis, campaign execution, budget management, cross-functional leadership, agency management
Preferred skills
CPG/food industry experience, MBA
Technologies
None stated
Responsibilities
Own and evolve brand strategy, synthesize consumer data to identify trends, manage campaign execution and timelines, track brand health metrics, coordinate cross-functional teams and agency partners, guide product portfolio decisions, support new product development, build annual brand plans, manage marketing budget stewardship, oversee creative development.
Seniority
Mid-level, hands-on IC
