Marketing Manager
Core
Execute brand strategy and manage day-to-day marketing campaigns, plans, and cross-functional deliverables to bring brand positioning to life across consumer touchpoints.
Role type
Marketing Manager (Brand Strategy & Execution)
Builds
Marketing campaigns, brand plans, and cross-functional initiatives for a brand portfolio.
Domain
CPG / Food / Retail
Deliverable
product features
Required skills
Brand strategy execution, consumer insights synthesis, campaign management, cross-functional leadership, budget management, creative oversight, portfolio architecture guidance, new product development input, performance tracking, agency partner management
Preferred skills
CPG, food, or regulated/retail-driven category experience, MBA
Technologies
N/A
Responsibilities
Own and evolve brand strategy including positioning and target consumer definition; synthesize consumer data to identify trends and inform go-to-market strategy; manage day-to-day execution of marketing campaigns ensuring on-time, on-budget delivery; track brand health metrics and campaign performance against KPIs; serve as connective tissue across creative, media, shopper marketing, and digital experience teams; guide decisions on product portfolio, naming, and brand architecture; provide strategic brand input into new product development; build annual brand plans with objectives and budget allocation; support disciplined stewardship of the marketing budget including planning and ROI tracking; help develop creative briefs and coordinate creative reviews.
Seniority
Mid-Senior, hands-on IC