Sr. Manager, CRM Operations
Core
Leads the CRM technical and operations team, owning the technical foundation, product roadmap, and data delivery for scalable, automated, and compliant digital marketing campaigns.
Role type
Senior Manager, People & Product Ownership
Builds
CRM platform capabilities (Data Cloud activation, IVR, journey orchestration) and reliable campaign data pipelines
Domain
Digital Marketing / CRM Operations / Salesforce Marketing Cloud
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Salesforce Marketing Cloud architecture, team leadership, product roadmap ownership, data integration, SQL, AMPscript, SSJS, agile delivery, stakeholder translation
Preferred skills
Salesforce Marketing Cloud certifications (Solution Architect, Consultant, Developer, Data Cloud)
Technologies
Salesforce Marketing Cloud, Data Cloud, SQL, AMPscript, SSJS, Email Studio, Journey Builder, Automation Studio, Audience Builder, Content Builder
Responsibilities
Lead and coach a team of solution architects, QA developers, and email builders; define and enforce build/QA/documentation standards; own the CRM platform product roadmap; ensure accurate and timely campaign data delivery from distributed sources; manage capacity and prioritization across concurrent campaigns; serve as senior escalation point for complex architecture decisions.
Seniority
Senior, hands-on IC with people management