Brand Manager Marketing
Core
Drive brand growth for assigned retail brands by leading brand strategy, integrated marketing plans, and innovation support across the full marketing mix.
Role type
Brand Marketing Manager
Builds
Annual brand plans, product launches, and integrated campaigns across paid, owned, and earned media
Domain
Consumer Packaged Goods / Retail
Deliverable
product features
Required skills
Strategic thinking, project management, agency management, data-driven decision making, P&L management, cross-functional leadership
Preferred skills
MBA, experience in consumer packaged goods or retail, familiarity with brand performance and media analytics tools
Technologies
Microsoft Office, brand performance tools, media analytics tools
Responsibilities
Develop and execute long-term brand strategy aligned to portfolio objectives; Lead execution of integrated brand campaigns across media, digital, and social; Partner with R&D and Operations to bring innovation to market; Leverage consumer and performance data to inform decisions and improve effectiveness; Manage day-to-day agency relationships and oversee timelines and budgets; Partner with Sales and Shopper Marketing to activate brand strategies at retail
Seniority
Mid-level, hands-on IC