Product Marketer, Mainframe Software Division
Core
Lead marketing strategy and execution for core solution segments including AIOps, DevOps, Data Management, Infrastructure, Security, Workload Automation & Beyond Code.
Role type
Senior Product Marketer (IC)
Builds
Product marketing plans, ABM tactics, customer-facing content, sales enablement tools, and performance analyses.
Domain
Mainframe Software / Enterprise IT
Deliverable
product features
Required skills
Strategic planning, Account-based Marketing (ABM), value proposition development, competitive positioning, sales tool creation, quantitative analysis, stakeholder influence
Preferred skills
Budget management, project timeline management, cross-functional negotiation, distributed team collaboration
Technologies
AIOps, DevOps, Data Management, Infrastructure, Security, Workload Automation, Beyond Code
Responsibilities
Craft comprehensive Product Marketing plans and ABM tactics; Author customer-facing presentations, collateral, videos, and client stories; Create competitive battlecards and objection-handling talk tracks; Partner with Product Management, Sales, and Value Stream leaders; Structure quantitative analyses of product and account performance; Support analyst relations, PR, and industry events.
Seniority
Senior, hands-on IC
