CRM Manager
Core
Manage and optimize customer lifecycle communications across email, SMS, and push notifications for Avis, Budget, and Zipcar to drive engagement, conversion, and retention.
Role type
Senior CRM Manager (Lifecycle Marketing)
Builds
Customer journeys, lifecycle and promotional campaigns, and triggered communications
Domain
Automotive rental / Customer engagement
Required skills
CRM campaign management, lifecycle marketing, email/SMS/push notification optimization, customer journey mapping, marketing automation platforms, audience segmentation, offer/promo code management, campaign analytics, project management
Preferred skills
Mentoring junior team members
Technologies
Salesforce Marketing Cloud
Responsibilities
Execute lifecycle and promotional strategies across multiple brands, manage customer journeys (abandonment, onboarding, retention), analyze campaign performance for optimization, collaborate cross-functionally with marketing, product, and engineering teams, improve CRM workflows and operational processes
Seniority
Mid-Senior, hands-on IC