CRM Senior Specialist
Core
Design, build, test, and deploy BAU and promotional email campaigns across 15+ EMEA markets and multiple languages.
Role type
Senior CRM Specialist (Email Marketing)
Builds
Multilingual email campaigns and personalized communications for EMEA markets
Domain
Marketing / Email Automation
Required skills
Salesforce Marketing Cloud, AMPscript, Liquid, Javascript, Dynamic Content, Data Extensions, Audience Segmentation, Campaign Optimization, QA, JIRA, Litmus
Preferred skills
Generative AI tools, Additional European languages, Travel/Retail/Mobility industry experience
Responsibilities
Build, test and deploy BAU and promotional email campaigns; Own and maintain the EMEA campaign calendar; Develop and manage audience segmentation; Coordinate campaign approvals with local market, Brand, Legal and Compliance teams; Support A/B testing and campaign optimisation; Monitor campaign performance and troubleshoot builds
Seniority
Senior, hands-on IC
