Paid Search Team Leader
Core
Own and develop the PPC strategy for North America, managing paid search campaigns across Car Rental, Truck Rental, and Small Business lines of business.
Role type
Paid Search Team Leader
Builds
Paid search campaigns (Google Ads, Microsoft Ads) for North American markets
Domain
Digital Marketing / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
Google Ads, Microsoft Ads, SA360, automated bidding strategies, A/B testing, SQR analysis, keyword optimization, GA4, CM360, Adobe Analytics, people management
Preferred skills
Remarketing, GDN, YouTube, Demand Gen, automation systems, CRO strategy, landing page optimization, SQL, JavaScript, Google Ads Scripts
Responsibilities
Manage PPC campaigns across US and Canada; Lead and develop a team of Search Specialists; Develop and execute bidding strategies; Optimize Audiences, GDN, YouTube, and Demand Gen campaigns; Conduct SQR analysis and keyword optimization; Improve ad copy and landing page alignment; Monitor campaign performance and deliver insights; Collaborate on cross-channel performance marketing; Manage budget pacing and forecasting.
Seniority
Mid-Senior, hands-on IC with team leadership