Paid Search Specialist
Core
Execute and manage day-to-day PPC campaigns for Car Rental, Truck Rental, and Small Business lines across the US and Canadian markets.
Role type
Paid Search Specialist
Builds
PPC campaigns on Google Ads and Microsoft Ads for North American markets
Domain
Digital Marketing / Paid Search
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads, Microsoft Ads, Search Query Report (SQR) analysis, keyword optimization, bid management, A/B testing, audience management, budget pacing
Preferred skills
SA360, Google Analytics 4, Campaign Manager 360, Adobe Analytics, Google Ads Scripts, SQL, JavaScript, Looker Studio, CRO principles
Technologies
Google Ads, Microsoft Ads, SA360, GA4, CM360, Adobe Analytics, Looker Studio
Responsibilities
Execute and manage daily PPC campaigns; implement campaign changes (ad copy, keywords, bids); conduct SQR analysis; monitor performance and flag anomalies; build performance reports; support A/B testing; assist with audience management and GDN/YouTube/Demand Gen campaigns; track budget and pacing
Seniority
Mid-level, hands-on IC