Associate Director, Omnichannel Marketing - Prostate Cancer
Core
Shape, deliver, and analyze omnichannel customer experiences for healthcare professionals and patients for the ORGOVYX prostate cancer brand.
Role type
Senior individual contributor omnichannel marketing director
Builds
Coordinated omnichannel marketing programs and digital experiences for HCPs and patients
Domain
Pharmaceutical marketing / Oncology
Deliverable
product features
Required skills
Omnichannel strategy, cross-functional collaboration, media planning, digital execution, customer experience design, insights and data utilization, field partnership, customer targeting, brand planning, agency and project management, compliance and regulation
Preferred skills
Oncology therapeutic area experience, co-promotion or alliance experience
Technologies
Crossix, predictive modeling, SEM, email, social media, display
Responsibilities
Translate business and brand strategy into coordinated omnichannel experiences; Partner with alliance counterparts and internal stakeholders to align priorities; Support development and optimization of media mix strategies; Manage tactical execution of non-personal HCP promotional marketing and patient digital initiatives; Identify and evaluate emerging omnichannel capabilities; Partner with analytics to translate insights into actionable recommendations; Collaborate with field teams to identify best practices; Support HCP and patient targeting strategies; Contribute to strategic and tactical brand planning; Manage day-to-day work with creative and media agencies; Ensure marketing activities comply with legal, medical, and regulatory requirements
Seniority
Senior, hands-on IC