Digital Experience Strategist
Core
Execute and optimize the University's integrated paid media and growth strategies to ensure effective discovery, understanding, and citation across traditional and AI-driven search environments.
Role type
Senior growth marketing strategist (paid media & AI visibility)
Builds
Omnichannel paid media campaigns, AI-optimized web content, and performance dashboards
Domain
Higher Education + Digital Marketing & AI Search
Required skills
Paid media management, SEO/AEO auditing, analytics interpretation, cross-functional collaboration, campaign roadmap planning, budget pacing
Preferred skills
Programmatic DSP experience, LLM brand mention management, CMS optimization for AI synthesis
Technologies
Google Ads, Facebook Ads, TikTok Ads, LinkedIn Ads, SEMRush, Google Analytics, Data Studio, SparkToro
Responsibilities
Manage advertising campaigns across search, social, and programmatic channels; conduct SEO/AEO audits for AI visibility; translate complex dashboard data into actionable optimization recommendations
Seniority
Mid-Senior, hands-on IC
