Global Segment Marketing Lead (m/f/d)
Core
Lead global segment marketing strategies for the Transformers Business Unit, connecting market dynamics with portfolio capabilities to drive growth.
Role type
Senior Global Segment Marketing Lead
Builds
Segment-specific value propositions, marketing strategies, and thought-leadership content for the Transformers portfolio
Domain
Industrial energy, infrastructure, and technology
Deliverable
product features
Required skills
B2B marketing, strategic marketing, market segmentation, value proposition development, go-to-market strategy, analytical thinking, stakeholder engagement
Preferred skills
Experience in industrial/energy/infrastructure sectors, cross-functional collaboration
Technologies
None stated
Responsibilities
Partner with industry leaders to understand customer applications and ecosystems; Develop customer value propositions for key segments; Build structured understanding of customer needs and buying journeys; Translate strategies into marketing frameworks and messaging; Collaborate with Product Management on positioning and launches; Equip sales teams with value narratives and tools; Define KPIs for marketing effectiveness
Seniority
Senior, hands-on IC