Vice President Marketing Strategist
Core
Senior advisor shaping marketing strategy for MUFG Global Corporate & Investment Banking and Markets, translating business priorities into market insights, audience strategies, and integrated go-to-market plans.
Role type
Senior IC marketing strategist (VP level)
Builds
Annual and multi-year marketing strategies, value propositions, and integrated go-to-market plans for priority businesses, sectors, products, and client segments
Domain
Financial services (Corporate & Investment Banking)
Required skills
B2B marketing strategy, market/competitive analysis, value proposition development, integrated go-to-market planning, executive influence, strategic storytelling, stakeholder management, performance measurement
Preferred skills
Financial services/corporate banking experience, strategic consulting background, technology/start-up experience
Technologies
Digital, content, email, events, sponsorships, thought leadership, paid media, banker enablement
Responsibilities
Translate business priorities into focused strategies and plans; Develop annual and multi-year strategies for priority businesses; Identify high-impact marketing opportunities and guide strategic decisions; Define differentiated value propositions and messaging; Build integrated go-to-market plans across channels; Present insight-led recommendations to influence senior leadership; Direct internal specialists and agencies through strategic briefs; Establish measurement frameworks and assess performance; Strengthen marketing planning and governance; Partner with Marketing Operations, Brand, Events, Compliance, and Legal
Seniority
Vice President, senior executive advisor