Marketing Associate Director, MYFEMBREE
Core
Develop patient/consumer strategy and lead tactical execution of marketing initiatives for MYFEMBREE, addressing pain and heavy menstrual bleeding.
Role type
Associate Director, Consumer & HCP Marketing
Builds
Brand campaigns, digital/social media strategies, omnichannel patient engagement programs, and CRM campaigns for MYFEMBREE.
Domain
Women's Health / Pharmaceuticals
Deliverable
product features
Required skills
Strategic and tactical marketing planning, digital and social media execution, insights-driven CRM and CX optimization, omnichannel campaign orchestration, agency management, financial business acumen, regulatory compliance knowledge.
Preferred skills
Women's Health experience, HCP and Consumer Marketing experience, MBA.
Technologies
CRM platforms, social media tools, digital marketing analytics tools.
Responsibilities
Plan and develop patient/consumer content and media; align DTP/DTC strategies with brand strategy and patient journey; drive digital/social media marketing strategy and measurement; support PR initiatives and strategic partnerships; collaborate with market research to optimize messaging and channel mix; champion patient POV through field training and sales communications.
Seniority
Senior, hands-on IC
