Marketing Manager
Core
Architect and execute integrated B2B marketing strategies for the SEA and India markets to drive sales pipeline and brand leadership in industrial software.
Role type
Senior B2B Marketing Manager (Regional)
Builds
Regional marketing plans, localized campaigns, demand generation activities, and strategic alliances.
Domain
Industrial software / Manufacturing / Energy / Infrastructure
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation, Account-Based Marketing (ABM), pipeline management, project management, marketing automation, CRM analytics, cross-cultural marketing, executive event hosting
Preferred skills
Industrial software familiarity, AI tools for marketing optimization
Technologies
Marketo, Salesforce
Responsibilities
Develop and own end-to-end execution of the regional marketing plan; Localize and execute global campaigns; Manage the regional marketing budget; Track, analyze, and report on marketing-sourced pipeline and ROI; Cultivate strategic alliances with government bodies and industry associations; Generate localized content including case studies and testimonials; Promote global content to resonate with local market needs; Align marketing activities with sales leadership and key accounts; Act as the local brand guardian.
Seniority
Senior, hands-on IC
