Product & Content Marketing Manager
Core
Define world-class services, Software Assurance (SWA), and subscription offerings; create positioning, messaging, and thought leadership to drive migration from perpetual licensing to recurring revenue models.
Role type
Product & Content Marketing Manager (Services & Subscription)
Builds
Service and subscription offerings, marketing concepts, messaging architecture, and launch campaigns for Mitel's portfolio.
Domain
Unified Communications (UCaaS), Managed Services, SaaS, Subscription Economics
Deliverable
product features
Required skills
Portfolio strategy, market trend analysis, customer needs definition, competitive landscape assessment, market study creation, KPI derivation, vertical play definition, roadmap prioritization, marketing concept creation, analyst briefing, press relations, business case development, launch project management, webinar planning, collateral creation, messaging architecture, internal/external awareness building, cost optimization, data standardization, industry networking, partner GTM consulting
Preferred skills
Bootstrapper mindset, digital lifecycle marketing, subscription economics expertise, churn reduction techniques, learning agility
Technologies
Web analytics, social media platforms, app data sources, renewal pipeline systems
Responsibilities
Define vision and strategy for service and subscription offerings; create marketing concepts for new subscription models; conduct analyst briefings and lead press interviews; develop proposals for new service tiers; build business cases for services-led growth; manage launch project-specific marketing tasks; create all marketing collateral for sales and partners; develop foundation messages and value propositions; evangelize solutions at customer events and trade fairs; act as a consultant for partner go-to-market strategies; lead colleagues through unique insights to challenge the status quo.
Seniority
Mid-to-Senior, hands-on IC with strategic leadership