Creative Product Marketing Lead
Core
Lead creative product marketing strategy and campaign execution for P&C insurance products to drive acquisition and brand presence for the military community.
Role type
Senior Product Marketing Lead (Creative Strategy)
Builds
Integrated marketing campaigns, creative assets, and messaging strategies for insurance products.
Domain
Insurance / Financial Services
Deliverable
product features
Required skills
Creative strategy development, Integrated Marketing Communications (IMCP), product positioning, test-and-learn methodology, stakeholder management, risk and compliance knowledge, agile marketing, budget management, cross-functional collaboration.
Preferred skills
Agency experience, insight-led creative solutions, full-funnel KPI analysis, financial services background.
Technologies
None explicitly stated
Responsibilities
Develop and implement creative marketing communication strategies and campaign plans; translate research insights into actionable creative briefs; manage external agency partnerships; coach and train team members; ensure compliance with product regulations and risk policies.
Seniority
Senior, hands-on IC