Marketing Director
Core
Lead strategic marketing initiatives focused on lead generation and revenue growth for Novanta's Robotics & Automation business unit.
Role type
Director of Marketing, Demand Generation
Builds
Demand generation strategies, paid campaigns, and revenue pipelines for robotic accessories and tooling.
Domain
B2B Industrial Robotics & Automation
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation strategy, paid media campaign management, analytics-driven decision making, stakeholder relationship management, market research, budget forecasting, team leadership
Preferred skills
Marketing automation expertise, CRM software proficiency, data visualization (Tableau)
Technologies
Google Ads, Facebook Ads, LinkedIn Ads, Tableau
Responsibilities
Develop and implement demand generation strategies and campaigns, collaborate with sales teams to align efforts, use data and analytics to measure performance, manage demand generation budgets and forecasts, conduct market and customer research, provide team training on best practices
Seniority
Director, strategic leadership & team management