Marketing Director
Core
Lead strategic marketing initiatives focused on lead generation and revenue growth for Novanta's Robotics & Automation business unit.
Role type
Director of Marketing, Demand Generation
Builds
Demand generation strategies, paid campaigns, and revenue growth for robotic accessories and tooling.
Domain
B2B Manufacturing / Robotics
Required skills
Demand generation strategy, Marketing automation, CRM software, Data analytics, Budget management, Team leadership, B2B marketing experience
Preferred skills
Paid campaign experience (Google, Facebook, LinkedIn), Data visualization (Tableau)
Responsibilities
Develop and implement demand generation strategies, Collaborate with sales teams, Use data to measure performance, Manage budgets and forecasts, Conduct market research, Provide team training
Seniority
Director, strategic leadership