Commercial Demand and Lead Generation Coordinator
Core
Plan, develop, and implement complex demand and lead generation programs to drive new revenue opportunities for Capstone Partners' investment banking teams.
Role type
B2B demand generation and lead generation coordinator
Builds
Segmented target audiences, email and social campaigns, SEO-optimized content, and digital assets for assigned banking teams
Domain
Financial services / Investment Banking
Required skills
B2B marketing, lead generation, email campaign management, SEO, content distribution, graphic design (Photoshop), CRM management, data quality, stakeholder collaboration
Preferred skills
Marketing automation (HubSpot), social media marketing for B2B, copywriting, proofreading, MS Office proficiency
Technologies
Source Scrub, ZoomInfo, Grata, Pitchbook, LinkedIn, DealCloud, Google Analytics, Yoast SEO, WordPress, Photoshop, HubSpot, MS Office
Responsibilities
Build and refresh segmented target audiences using databases; execute end-to-end email lead gen campaigns; publish SEO-optimized content and reports; create digital assets and social posts; manage trade show appearances and landing pages; ensure data quality in CRM; collaborate with industry banking teams on campaign timing and content.
Seniority
Mid-level, hands-on IC