Director of Partner Marketing
Core
Own the partner enablement and growth strategy, driving merchant activation, adoption, retention, and back-book growth.
Role type
Director of Partner Marketing
Builds
Partner onboarding, education, training, sales tools, and enablement programs
Domain
Fintech / Payments
Required skills
Strategic planning, segmentation, lifecycle management, go-to-market planning, partner onboarding, cross-functional leadership, budget management, performance reporting, stakeholder management, data-driven decision making
Preferred skills
Payments or fintech experience, B2B technology ecosystems experience
Technologies
Marketing Hub, Analytics tools, Sales tools
Responsibilities
Develop segmentation, lifecycle, and go-to-market plans; Lead partner onboarding, education, training, sales tools, and enablement programs; Work directly with partner sales, marketing, and success teams; Own the strategy and evolution of the Marketing Hub; Drive cross-functional execution with Product Marketing, Digital, Operations, Analytics, and Revenue Operations; Establish scalable processes, prioritize initiatives, manage budgets and resources, and measure business impact; Lead content strategy, campaign execution, and performance reporting across the partner and merchant ecosystem; Manage key stakeholder relationships and provide leadership across enablement, marketing, and growth programs
Seniority
Director, strategic leadership & cross-functional execution