Loyalty & Engagement Marketing Manager: Onsite
Core
Design and execute loyalty and engagement strategies to drive customer retention, deepen product adoption, and increase lifetime value for a bank.
Role type
Loyalty & Engagement Marketing Manager
Builds
Loyalty programs, sweepstakes campaigns, and personalized customer journeys across email, mobile, and online banking channels.
Domain
Financial Services / Customer Marketing
Deliverable
product features
Required skills
Loyalty program management, lifecycle marketing, campaign management, A/B testing, customer segmentation, data analysis, project management, regulatory compliance knowledge
Preferred skills
Loyalty platform experience, financial services regulatory familiarity, personalization expertise, test-and-learn mindset
Technologies
Email platforms, Mobile banking apps, Online banking portals, Loyalty program platforms
Responsibilities
Develop and manage sweepstakes campaigns; Build and deploy targeted, personalized campaigns across owned channels; Analyze customer behavior and lifecycle trends; Identify friction points in the customer journey; Align loyalty initiatives with acquisition and engagement strategies; Translate data into actionable recommendations for retention.
Seniority
Mid-Senior, hands-on IC
