Senior Product Manager - Activation
Core
Designing the end-to-end user journey from first deposit to meaningful engagement to turn new signups into enduring customers.
Role type
Senior Product Manager (Activation/Growth)
Builds
In-product experiences, lifecycle marketing systems, and onboarding flows for a fintech platform.
Domain
Fintech / Financial Services
Deliverable
product features
Required skills
Product strategy, roadmap definition, user journey design, lifecycle marketing, data-driven experimentation, cross-functional collaboration, UX detail orientation
Preferred skills
Experience with horizontal/platform teams, growth funnel ownership, product-led company background
Technologies
Dashboard, onboarding flow, lifecycle triggers
Responsibilities
Own the end-to-end user journey from deposit to engagement; Set direction and define prioritized roadmaps; Build systems driving activation through in-product experiences and lifecycle marketing; Define customer lifecycle strategies for different segments; Use data and user insights to develop hypotheses and measure impact; Develop sticky experiences for customer value adoption
Seniority
Senior, hands-on IC