Senior Director, Paid Search and Partner / Affiliate Marketing
Core
Lead GEICO's Performance Marketing function, owning end-to-end strategy and execution across paid search, AI paid search, affiliates, aggregators, and lead generation to acquire customers at scale.
Role type
Senior Director, Performance Marketing (Paid Search & Partners)
Builds
Performance media strategy, test-and-learn engine, measurement approach, and hybrid team structure
Domain
Insurance / Performance Marketing
Required skills
Performance marketing strategy, team leadership (managing leaders), budget management, AI paid search expertise, affiliate/aggregator management, test-and-learn program design, data analysis (LTV, CAC, ROAS), cross-functional partnership
Preferred skills
Experience in service businesses (financial services, insurance, SaaS, banking), technical depth in ad platform algorithms, AI tool usage (Claude, Copilot)
Technologies
Google Ads, Bing Ads, AI bidding tools, affiliate platforms, aggregators, data analytics platforms
Responsibilities
Set multi-year performance marketing strategy, lead hybrid in-house and agency teams, manage evergreen performance media budgets, optimize segmentation and targeting, build test-and-learn systems, partner with data science and analytics teams, present strategic recommendations to executive leadership
Seniority
Senior Director, strategic leadership with hands-on oversight
