Director of Paid Search (Hybrid)
Core
Own paid search strategy and execution for GEICO's MOAT (Home, Renters, Property) and Specialty lines, including emerging AI experiences, to drive quote volume and efficient acquisition.
Role type
Director of Paid Search (Service/Insurance)
Builds
Paid search campaigns and strategies for non-auto insurance products
Domain
Insurance / Digital Marketing
Required skills
Paid search strategy, team leadership (in-house + agency), budget management, AI-driven campaign management, cross-functional partnership, data analysis, executive communication, test-and-learn programs
Preferred skills
AI tool fluency (Claude, Copilot), service company context experience
Technologies
Google Ads, Microsoft Advertising, SEM bid management platforms, web analytics
Responsibilities
Set paid search strategy and roadmap, lead and develop a team of practitioners and agency partners, prioritize search investment across products, manage budget allocation and pacing, optimize for quality outcomes like completed quotes, build test-and-learn programs, partner with product and underwriting teams, present performance to senior leadership
Seniority
Director, hands-on leader
