Lead II, Media Strategy & Planning
Core
Translates business briefs and marketing plans into integrated media strategies and activation plans across TV, audio, OOH, social, and emerging channels to drive business results.
Role type
Senior media strategy & planning lead (client-side)
Builds
Integrated media strategies, activation plans, and campaign recommendations for national and local markets
Domain
Insurance / Financial Services
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Integrated media planning, agency management, budget oversight, cross-functional collaboration, performance data translation, strategic presentation, trend analysis
Preferred skills
Sports media experience, marketing mix modeling, creative trafficking, AI tool usage (Claude/Copilot)
Technologies
AI tools (Claude, Copilot)
Responsibilities
Develop integrated media strategies aligned to business objectives; translate business briefs into actionable media briefs and activation plans; manage national and local media budgets; partner with agency teams on campaign execution and optimization; monitor marketplace trends and emerging platforms; support marketing mix modeling reviews and test-and-learn initiatives
Seniority
Senior, hands-on IC