Digital Marketing Manager, Home & Specialty Product Marketing
Core
Diagnose and fix conversion drop-offs in the digital funnel from ad click to application completion by analyzing performance across owned digital channels and partnering with Engineering on experiments.
Role type
Senior IC digital marketing manager (funnel optimization)
Builds
A single, coherent picture of the digital funnel and a prioritized agenda for improving conversion rates.
Domain
Insurance / Digital Marketing / Conversion Optimization
Required skills
Digital analytics, conversion optimization, SQL, Snowflake, Power BI, Martech fluency, cross-functional partnership, CMS execution, experiment design
Preferred skills
Experience with high media spend funnels, translating channel-level metrics to on-site behavior, influencing senior leadership
Technologies
SQL, Snowflake, Python, Power BI, CMS
Responsibilities
Review the online funnel end-to-end to identify gaps and drop-off points; Analyze site and funnel performance using analytics tools; Partner with Engineering to design and prioritize experiments for funnel improvement; Make hands-on CMS edits for copy, imagery, and layout; Translate technical findings into business-ready narratives for leadership.
Seniority
Senior, hands-on IC