Director, Marketing Operations
Core
Architecting GEICO's marketing operating system to turn strategy into measurable results at scale, ensuring operational backbone for speed, quality, and impact across all marketing functions.
Role type
Director, Marketing Operations (Strategy & Execution)
Builds
Marketing operating system, governance frameworks, automation workflows, supplier management processes
Domain
Insurance / Marketing Operations / MarTech
Deliverable
production ML models | product features | dashboards & analysis | infrastructure
Required skills
System-level thinking, operational process design at scale, change management, stakeholder influence without direct authority, financial stewardship, risk governance, supplier/agency management, MarTech platform strategy, AI integration, KPI definition
Preferred skills
Creative intuition, ambiguity navigation, executive presence, cross-functional partnership
Technologies
MarTech platforms, automation tools, AI-enabled platforms, contract management systems
Responsibilities
Embed operational rigor across workflows and reporting; design staffing models for marketing workstreams; balance innovation with control to maintain operational integrity; lead partner strategy including supplier selection and negotiations; evolve supplier performance through KPIs and scorecards; drive continuous improvement and cost-saving initiatives
Seniority
Director, strategic leadership & organizational design
