Senior Influencer Marketing Manager
Core
Define and lead Empower's enterprise-wide influencer marketing strategy across the social media ecosystem, driving business outcomes through indirect leadership and cross-functional collaboration.
Role type
Senior Influencer Marketing Manager
Builds
Scalable, brand-safe, high-impact influencer marketing programs and operating plans.
Domain
Financial services / Influencer Marketing
Deliverable
product features
Required skills
Enterprise influencer strategy, agency oversight, partnership governance, budget management, KPI definition, regulatory compliance (FTC), cross-functional leadership, ROI analysis
Preferred skills
Financial services experience, influencer governance frameworks, scalable creator partnership models
Technologies
Social media platforms, marketing analytics tools, contract management systems
Responsibilities
Define and evolve enterprise-wide influencer marketing strategy; Establish creative direction and partnership governance; Identify emerging platforms and creator trends; Develop annual operating plan and budget; Provide strategic oversight of external agencies; Lead initiatives across always-on programs and product launches; Oversee influencer identification, negotiation, and relationship governance; Partner with Brand, Legal, Data, and Product teams; Establish KPIs and measurement frameworks; Present performance insights to senior leadership; Own compliance and risk management frameworks.
Seniority
Senior, hands-on IC with indirect leadership