Head of Integrated Marketing
Core
Lead enterprise brand and integrated marketing strategy to strengthen brand recognition, relevance, and trust while supporting customer acquisition and retention.
Role type
Senior IC Head of Integrated Marketing
Builds
Enterprise brand positioning, value proposition, and full-funnel marketing campaigns
Domain
Financial services / Consumer marketing
Required skills
Enterprise brand strategy, integrated marketing, paid media management, brand architecture, consumer insights, competitive analysis, brand health measurement, full-funnel marketing, marketing mix modeling, team leadership
Preferred skills
Brand transformation, regulated industry experience, large-scale sponsorship strategy, advanced marketing measurement
Technologies
Marketing analytics platforms, media measurement tools, campaign performance reporting platforms
Responsibilities
Own and evolve enterprise brand strategy and positioning; Translate business priorities into integrated marketing strategies; Lead full-funnel marketing strategy and paid media investment; Direct brand and paid media budget allocation; Establish integrated marketing processes and brand guidelines; Lead sponsorship and strategic partnership strategy; Define brand health metrics and performance indicators; Collaborate with Analytics and Finance to evaluate marketing effectiveness; Build and lead high-performing marketing teams.
Seniority
Senior, hands-on IC