Senior Analyst Data science- Marketing
Core
Build and operationalize a cross-channel brand measurement capability by integrating brand health, reputation, social media, and digital engagement signals into a practical framework.
Role type
Senior individual contributor data analyst (brand measurement & marketing analytics)
Builds
Cross-channel brand measurement frameworks, dashboards, and scorecards for Marketing and Communications teams
Domain
Marketing analytics, brand intelligence, consumer insights
Deliverable
dashboards & analysis
Required skills
SQL, Python, brand measurement, social listening, statistical analysis, dashboard development, KPI framework design, API integration
Preferred skills
Experience with Meltwater, Sprout Social, Muck Rack, CreatorIQ, Ahrefs, Tableau, Power BI, Amazon QuickSight
Technologies
SQL, Python, Tableau, Power BI, Amazon QuickSight, Meltwater, Sprout Social, Muck Rack, CreatorIQ, Ahrefs
Responsibilities
Integrate multi-source data signals into a measurement framework; conduct diagnostic and deep-dive analyses to identify trends and drivers; develop dashboards and scorecards; translate findings into actionable recommendations for stakeholders
Seniority
Senior, hands-on IC