Senior Marketing Specialist - Global Social Media and Influencer Marketing
Core
Lead global B2C social media, paid digital, and influencer marketing strategies for UpToDate Expert AI and Lexidrug to engage healthcare professionals across international markets.
Role type
Senior Global Social Media & Influencer Marketing Specialist
Builds
Global digital presence and brand engagement for UpToDate Expert AI and Lexidrug
Domain
Healthcare technology / B2C digital marketing
Deliverable
product features
Required skills
Global social media strategy, Paid social advertising (Meta), Influencer marketing, Localization, Analytics & reporting, Project management, Cross-functional collaboration
Preferred skills
International market experience, AI-enabled marketing tools, Global platform familiarity (WhatsApp, Instagram), GA4/AppsFlyer expertise
Technologies
Meta, Jasper, Canva, Adobe, GA4, AppsFlyer
Responsibilities
Develop and execute global B2C social media strategy; Run Meta paid initiatives including campaign planning and creative testing; Lead influencer marketing strategy and activation; Collaborate with regional teams to adapt strategies for local markets; Analyze paid social performance and translate data into actionable insights; Manage social community interactions and brand standards.
Seniority
Senior, hands-on IC
