Marketing Manager
Core
Leads strategic development and execution of best-in-class omni-channel campaigns to deliver on P&L objectives, working within the Product Marketing organization.
Role type
Senior Campaign Marketing Specialist
Builds
Multi-channel marketing plans, campaign execution, and customer journey optimization for B2B, B2C, and B2B2C segments.
Domain
B2B/B2C Digital Marketing & Product Marketing
Deliverable
product features
Required skills
Multi-channel campaign management, B2B/B2C strategy, KPI definition, data analytics interpretation, project management, CRM/analytics tool proficiency, budget management, agency management, content creation.
Preferred skills
Healthcare or higher education segment experience, large multinational company experience, marketing thought leadership, project management certification.
Technologies
Smartsheets, Salesforce, Conductor, Domo, Adobe, Google Analytics, Demandbase.
Responsibilities
Develop and execute omni-channel campaigns, collaborate with product marketing and sales ops to optimize customer journey, manage agency partners and internal teams, interpret campaign data to adjust tactics, manage campaign budgets and reporting, create marketing content and presentations.
Seniority
Mid-Senior, hands-on IC
