Senior Marketing Specialist - Growth (Brightflag)
Core
Manage end-to-end execution of email and paid media campaigns to drive B2B SaaS pipeline and lead quality.
Role type
Senior Growth Marketing Manager (hands-on IC)
Builds
Email campaigns, paid ad campaigns, and conversion tracking assets
Domain
B2B SaaS / Legal Tech
Required skills
Paid acquisition strategy, Email marketing strategy, Google Ads, LinkedIn Ads, HubSpot, A/B testing, AI for creative optimization, Enterprise sales cycle understanding
Preferred skills
Reddit Ads, G2 Ads, ChatGPT Ads, Clay
Technologies
HubSpot, Google Ads, LinkedIn Ads, Reddit Ads, G2, ChatGPT
Responsibilities
Build and optimize email campaigns including segmentation and personalization; Manage paid media execution across multiple channels; Define targeting audiences and create ad assets; Set up conversion tracking and attribution reporting; Run experiments to document learnings and share with the team; Collaborate with RevOps, Product, and Content teams.
Seniority
Senior, hands-on IC