Product Marketing Manager, Healthcare Education
Core
Develop and execute product marketing strategies, go-to-market programs, and revenue-generating campaigns for healthcare education products to drive growth and market adoption.
Role type
Product Marketing Manager
Builds
Product positioning, messaging, sales enablement tools, and integrated marketing campaigns for healthcare education solutions.
Domain
Healthcare Education
Deliverable
product features
Required skills
Product marketing strategy, go-to-market planning, market research, competitive intelligence, product positioning, sales enablement, campaign execution, data analytics, customer journey management, thought leadership development
Preferred skills
Higher education marketing experience, healthcare sector experience
Technologies
None stated
Responsibilities
Develop annual marketing strategies and manage budgets; lead market research and define buyer personas; create product messaging and value propositions; execute product launches and GTM strategies; manage cross-channel marketing campaigns; develop sales enablement assets and training; gather customer insights and oversee the customer journey; drive thought leadership initiatives.
Seniority
Mid-Senior, hands-on IC