Product Marketing Generalist
Core
Embedded Product Marketing Manager driving positioning, messaging, and go-to-market strategy for healthtech product squads from inception to launch.
Role type
Senior Product Marketing Generalist (Healthtech)
Builds
Proprietary preventative care products and services for consumers
Domain
Healthtech / Consumer Technology
Deliverable
product features
Required skills
Product launch ownership, market positioning, messaging strategy, competitive analysis, customer research, creative brief development, stakeholder management, regulated environment compliance, AI tool fluency
Preferred skills
Experience in consumer technology, healthtech, or subscription/membership business, Medical/Legal/Regulatory review experience
Technologies
AI tools
Responsibilities
Run end-to-end product launches, develop marcomms strategy including creative and regulatory review, conduct market research and competitive analysis, create creative briefs for launch materials, embed regulatory compliance into workflows, report on post-launch impact
Seniority
Senior, hands-on IC
