Associate Director, HIV Treatment DTP Marketing
Core
Develop and implement key patient marketing strategies and tactics for US HIV Direct-to-Patient efforts, focusing on reaching priority patient populations via omnichannel engagement and personalized approaches.
Role type
Associate Director, Patient Marketing (HIV)
Builds
Patient education initiatives, media campaigns, and brand activation programs for HIV therapies.
Domain
Healthcare / Pharmaceutical / HIV Treatment
Deliverable
product features
Required skills
Patient marketing strategy, omnichannel engagement, audience segmentation, data analysis, cross-functional leadership, regulatory compliance, project management, multicultural marketing expertise.
Preferred skills
Product marketing or advertising experience, agency relationship management, bi-lingual (English/Spanish), market research.
Technologies
Digital media platforms, SEO/SEM tools, CRM systems, data analytics frameworks.
Responsibilities
Define campaign objectives and KPIs; lead targeted workstreams as SME for multicultural marketing; manage media and creative agency teams; develop patient-friendly education materials; optimize digital media performance; pilot new engagement ideas.
Seniority
Senior, hands-on IC with leadership responsibilities.