Associate Director, HIV Treatment DTP Marketing
Core
Develop and implement key patient marketing strategies and tactics for US HIV Direct-to-Patient efforts, focusing on reaching priority patient populations through audience insights and personalized approaches.
Role type
Associate Director, Patient Marketing
Builds
Patient engagement campaigns, education initiatives, and omnichannel marketing programs for HIV therapies.
Domain
Healthcare / HIV Treatment / Patient Marketing
Deliverable
product features
Required skills
Patient marketing strategy, audience segmentation, omnichannel engagement, data analysis, project management, cross-functional leadership, regulatory compliance, agency management, multicultural marketing expertise.
Preferred skills
Product marketing or advertising experience, market research, communications agency experience, bilingual English/Spanish.
Technologies
Digital media platforms, SEO/SEM tools, data analytics frameworks.
Responsibilities
Define campaign objectives and KPIs; lead targeted workstreams as SME for multicultural marketing; manage media and creative agency teams; develop patient-friendly education initiatives; pilot innovative engagement ideas; ensure regulatory compliance in marketing materials.
Seniority
Senior, hands-on IC with leadership responsibilities
