Lead Digital Communications Consultant
Core
Develop and deliver digital communications strategies for customer-facing portals (member, provider, employer, broker, employee) to support enterprise business plans and promote portal utilization.
Role type
Lead Digital Communications Consultant (Strategy & Operations)
Builds
Digital communications strategies, portal operations, and marketing campaigns for health insurance products.
Domain
Health Insurance / Digital Marketing
Deliverable
product features
Required skills
Digital communications strategy, portal operations management, user research methodologies, electronic marketing technology, CRM, integrated marketing strategies, web production environment knowledge, paid and organic digital campaign management, performance analytics, brand governance compliance
Preferred skills
Usability concepts, SEO, tagging, source codes, HealthSpring brand experience, retail healthcare channel expansion, executive-level reporting
Technologies
Meta (Facebook/Instagram), LinkedIn, YouTube, Google Ads, Microsoft Advertising, Sprinklr, MS Office
Responsibilities
Develop and implement digital communications strategies for specific portals; manage day-to-day operations of the digital communications team; promote portal utilization; analyze campaign performance and provide actionable reporting; ensure content aligns with brand governance and regulatory standards.
Seniority
Senior, hands-on IC with leadership responsibilities
