Director, Omnichannel Marketing
Core
Define and execute the long-term commercial capability roadmap for Spain and Portugal, leading omnichannel excellence, CRM transformation, AI commercial strategy, and commercial learning & development.
Role type
Director, Omnichannel Marketing & Commercial Capability
Builds
Scalable commercial capabilities, personalized customer journeys, Customer 360 ecosystem, AI-enabled commercial solutions, and high-performance field teams
Domain
Pharmaceutical/Biotech Commercial Operations
Required skills
Strategic roadmap design, omnichannel operating model definition, CRM strategy & migration, advanced analytics & predictive modeling, AI commercial strategy, commercial learning & development curriculum design, team leadership (4-6 people), cross-functional partnership
Preferred skills
Multi-country organization leadership, matrix organization management, large-scale AI solution implementation, CRM transformation execution, omnichannel customer engagement model design
Technologies
Veeva CRM, dynamic content platforms, channel orchestration tools, AI/ML frameworks, digital learning platforms
Responsibilities
Design and execute the Commercial Capability Roadmap for Iberia; Define the Omnichannel vision and operating model; Own Iberia CRM strategy and roadmap; Define the AI vision for commercial organizations; Lead the CL&D strategy for Sales functions; Build and develop a high-performing team of 4-6 professionals
Seniority
Director, strategic leadership & team management
