Account Development Specialist
Core
Sales lead for assigned beverage portfolio within targeted accounts, focused on increasing share and velocity through brand activations and stakeholder management.
Role type
Account Development Specialist (Sales)
Builds
Beverage and marketing strategies, brand activations, and sales plans for assigned categories.
Domain
Alcohol/Beverage Sales and Distribution
Deliverable
product features
Required skills
Sales strategy, market research, business review presentation, new product launch execution, consumer activation planning, market insight analysis, account planning, distribution management, menu development, staff training, stakeholder relationship management, regulatory compliance.
Preferred skills
On-premise/hospitality management experience, consumer engagement mechanics, wine supplier/distributor experience.
Technologies
MS Office, presentation software, planning tools.
Responsibilities
Drive revenue and market share for assigned portfolio; develop beverage and marketing strategies; conduct monthly business reviews with key accounts; plan high-end consumer activations; lead market insights and reporting; establish merchandising objectives and POS needs; obtain category distribution; maintain relationships with key stakeholders; conduct staff education and training.
Seniority
Mid-level IC