Sales and Marketing Operations Lead
Core
Drive high-impact marketing campaigns and sales enablement using AI to increase lead quality and quantity for public sector SaaS.
Role type
Senior Sales and Marketing Operations Lead
Builds
Multi-channel marketing campaigns, sales enablement tools, and AI-powered workflows
Domain
Public sector SaaS (K-12 education)
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Multi-channel campaign management, performance marketing (SEM, paid social), AI tool integration, sales enablement strategy, cross-functional collaboration, marketing technology stack management, data analysis for ROI
Preferred skills
K-12 education sector experience, public sector software experience
Technologies
CRM systems, marketing automation platforms, analytics tools, content management systems, AI-enabled tools
Responsibilities
Develop and maintain coordinated marketing calendars; deploy campaigns across web, email, social, and events; execute performance marketing initiatives; analyze campaign performance and ROI; partner with sales leadership for enablement; collaborate with product and support teams on messaging; optimize marketing and sales technology platforms
Seniority
Senior, hands-on IC