Sales and Marketing Operations Lead
Core
Increase sales by improving lead quality and quantity through messaging, engagement, and AI-driven efficiency.
Role type
Senior Sales and Marketing Operations Lead
Builds
High-impact marketing campaigns, sales enablement tools, and AI-optimized workflows
Domain
Public sector SaaS (K–12 education)
Required skills
Multi-channel campaign management, performance marketing (SEM, paid social), AI tool proficiency, CRM/marketing automation expertise, cross-functional collaboration, data analysis for ROI
Preferred skills
Public sector software experience, K–12 education domain knowledge, strategic planning, hands-on execution
Technologies
CRM systems, marketing automation platforms, analytics tools, content management systems, AI-powered automation tools
Responsibilities
Develop coordinated marketing calendars; deploy multi-channel campaigns; execute performance marketing initiatives; analyze campaign performance and ROI; partner with sales leadership for enablement; optimize marketing and sales technology platforms
Seniority
Senior, hands-on IC
