Senior Paid Marketing Manager
Core
Build and scale a paid media program (LinkedIn, Meta, Google, YouTube) to generate qualified pipeline for a B2B SaaS company using AI-driven workflows and creative experimentation.
Role type
Senior Individual Contributor Paid Marketing Manager
Builds
Paid media campaigns, creative assets, landing page tests, and AI-enabled measurement systems
Domain
B2B SaaS, Paid Media, Marketing Technology
Required skills
LinkedIn Ads, Meta Ads, Google Ads, YouTube Ads, B2B SaaS marketing, AI automation, creative strategy, performance analysis, attribution modeling, cross-functional collaboration
Preferred skills
YouTube Ads, Display advertising, Programmatic advertising, HubSpot, Dreamdata
Technologies
LinkedIn, Meta, Google Ads, YouTube, HubSpot, Dreamdata, AI agents, automation tools
Responsibilities
Manage and optimize paid campaigns across multiple channels; develop creative concepts and ad copy; establish AI workflows for campaign operations; define measurement signals and reporting; partner with sales and RevOps on buyer journey alignment; conduct A/B testing on audiences and offers
Seniority
Senior, hands-on IC
