Category Developer - Off-Premise Retail (Spirits)
Core
Sales lead for Diageo spirits portfolio in off-premise retail, focused on increasing share and velocity through brand activations and stakeholder management.
Role type
Category Developer (Sales)
Builds
Diageo spirits portfolio sales and market share in off-premise retail
Domain
Alcohol / Spirits / Off-premise Retail
Deliverable
product features
Required skills
sales strategy, market research, business review presentation, consumer activation planning, territory analysis, account plan execution, distribution management, staff training, stakeholder relationship management, merchandising planning
Preferred skills
spirits industry experience, CSS certification, WSET Spirits level 2, category specific certifications (Whiskey or Tequila), on-premise/hospitality experience, consumer engagement mechanics
Technologies
MS Office, presentation software
Responsibilities
Drive sales and marketing goals for assigned category and brands; Develop beverage and marketing strategies for category growth; Research trends and portfolio to meet supplier goals; Present new products and conduct monthly business reviews; Plan high-end consumer activations; Lead market insights reporting; Develop training modules for sales teams and customers; Establish merchandising objectives and POS needs; Maintain relationships with key account stakeholders; Participate in supplier sales calls.
Seniority
Mid-level IC