Account Development Specialist
Core
Sales lead responsible for increasing share and velocity of assigned beverage portfolio within targeted on-premise accounts through brand activations and menu development.
Role type
Account Development Specialist (On-Premise)
Builds
Beverage sales strategies, consumer activations, and menu placements for assigned supplier brands
Domain
Alcohol sales / On-premise hospitality
Deliverable
product features
Required skills
Sales strategy, market research, business review presentation, consumer activation planning, market insight analysis, account plan execution, distribution management, staff training, POS needs definition, menu development
Preferred skills
On-premise/hospitality experience, consumer engagement mechanics, beverage program management, mixology, cocktail costing, inventory management, P&L analysis, budgeting, advanced beverage techniques (frozen cocktails, infusions, smoking, barrel aging)
Technologies
MS Office, presentation software
Responsibilities
Drive revenue and market share for assigned portfolio spending 80% of time in market, develop beverage and marketing strategies, research trends and categories, present new products and conduct monthly business reviews, plan high-end consumer activations, lead market insights reporting, establish merchandising objectives, obtain category distribution, maintain relationships with key stakeholders, participate in sales calls, attend educational workshops
Seniority
Mid-level IC